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Saturday, November 22, 2008
Myvi SE Facelift
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Since
being launched in May 2005, Perodua has sold 251,795 units of the Myvi
and it remains the most popular car this year where it has been selling
at a rate of about 8,800 units a month. This is quite an achievement
really when you consider that Malaysia is more of a sedan market. Though it is leading comfortably and a household
name, competition is very so intense in the car market and new models
are launched all the time (seven have been launched just this week
alone!) and customers are easily distracted. For this reason, Perodua,
like other carmakers, has refreshed its best-seller read more..
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The new Nautica SUV which was launched this afternoon signals a new
phase in the evolution of Perodua. The name seems appropriate since
‘nautica', derived from ‘nautical', brings to mind sailing into
uncharted waters and Perodua is now going into new territory in its
15th year of existence. This is the first time that Perodua is not
building its own model and instead importing it as a completely
built-up unit (CBU) from Japan, read more..
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As a manufacturer of entry-level cars, it may be imagined that Perodua doesn't really need to worry about developing new models. After all, they make the cheapest cars in the market and their customer base is constantly getting refreshed (not many people would want to own a Perodua forever) and many are people who are first-time buyers or those who just want a reliable set of ‘wheels' for daily transportation.read more.. |
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"Times are tougher", acknowledges Perodua MD, Syed Hafiz Syed Abu Bakar even though the company has managed to increase its sales volume this year and even moved past Proton to become No. 1 in the market. However, Perodua has not been one to stay in idle and become complacent about their success. Over the years, they've maintained very close contact with the market to understand what customers want and develop products that meet those requirements.read more..
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